October 11, 2018

Privacy Policy

Effective date: July 22, 2023

This policy gives a description of how Smore Games, LLC (“us”, “we”, or “our”) collects, stores, and uses information about you applying to all of our games on mobile devices, PCs, or on other platforms in order to provide you and develop our products.

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you:

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Cookies and Usage Data

Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device (“Usage Data”).

This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Service by or through a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device’s unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data

Smore Games, LLC uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues

Disclosure of Your Personal Data

We distribute your data to selected third-party entities, including:

  • Essential service providers and vendors: These are crucial to our Game’s operation. This includes data storage providers like Amazon Web Services and Google Cloud, both U.S.-based.
  • Analytical service providers: To better comprehend our user base, we collaborate with several analytics, segmentation, and mobile measurement service providers, including Tenjin & AppsFlyer Ltd.
  • User acquisition partners: These partners help us gauge the effectiveness of our marketing campaigns. We may utilize some of your data to engage in Custom Audience and Lookalike Audience programs, which let us show ads to both current and potential users on our partners’ websites. To identify registered account holders, we may provide identifiers like your Advertising ID or Facebook ID to them.
  • Advertising collaborators: As an ad-supported service, we share certain data with advertisers to tailor ads within our Games based on your preferences and to gauge ad engagement. We also provide information such as device or user characteristics to our partners to assist in ad personalization, marketing, brand analysis, and similar activities.
  • Payment processors: Our payment platforms include Apple App Store (for iOS users) and Google and Amazon for Android users. These entities manage your data processing and may use your data as per their privacy policies.
  • Legal entities and bodies: We disclose data if legally mandated, or if we believe it is necessary to uphold our terms of service, address security or fraud concerns, or safeguard the rights, property, or safety of ourselves, our users, or the public as mandated or permitted by law.

Third-party Privacy Practices

Playing our Game through a third-party platform (e.g., Facebook) may result in these services collecting additional data about you per their privacy policies and terms. Our privacy practices, as outlined in this Policy, do not extend to these third-party services.

Security

Although we employ security measures to protect your data, the risk of data transmission over the internet can never be fully eliminated. Hence, any data transmission is at your own risk. We may also implement additional measures to safeguard your data and limit our data processing.

Processing Your Personal Data

Our employees and service providers in the European Economic Area (EEA) and the United Kingdom process your data. We ensure that data transfers outside of the EEA are adequately protected by complying with safeguards like the standard contractual clauses approved by the European Commission and the EU-U.S. Privacy Shield scheme.

Retention of Your Information

We retain your data as long as you’re registered and using our Game, and then for up to three years after you cease interaction with the Game. Some data may be retained longer if there’s a significant legitimate interest to do so (e.g., records of suspicious behavior, banned users, or transaction details).

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Smore Games, LLC will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Request Deletion of Data

Please contact us to have your data deleted.

Disclosure Of Data

Smore Games, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Smore Games, LLC
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

Advertising Partners

We use third-party service providers to show ads in our games. View each of their Privacy Policies to understand the kind of data they collect from users:

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 13 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Specific Provisions for Residents of the EEA, UK, and Switzerland

If you reside in the EEA, Switzerland, or California, U.S., you possess rights concerning your Information. We’ve outlined these rights and how to exercise them below, mainly applicable to those in the EEA and Switzerland. For queries, reach out at smoregames.com/contact.

  1. Access: You have the right to access your Information and receive an explanation of how we use and share it. However, this right is not absolute, and certain exceptions apply, such as the protection of trade secrets or providing Information about other individuals. To exercise this right, contact us and specify the details of the Information you would like to access.
  2. Erasure: If you wish to have your Information erased, you can do so by contacting us. Please note that we may need to retain some of your Information if there are valid grounds under data protection laws to do so. For instance, if it is necessary for legal defense, to respect freedom of expression, or if we have an overriding legitimate interest. We will inform you if such circumstances arise. Additionally, if your Information is held by a third-party data controller, such as an advertising partner or a payment processor, we will take reasonable steps to inform them of your request. However, we recommend that you directly contact them following their privacy policies to ensure the erasure of your personal data.
  3. Objection and Withdrawal of Consent: You may have the right to (i) withdraw your consent if you previously provided it, or (ii) object to the processing of your Information based on our legitimate interests (as explained in the “How we use your Information” section above). You can exercise this right as follows:
    • To stop receiving targeted advertising: withdraw your consent through the Game Settings.
    • To stop receiving push notifications: please adjust your device or browser settings accordingly.
  4. Portability: You have the right to receive a copy of the Information we process based on your consent or contract in a structured, commonly used, and machine-readable format. Alternatively, you can request that this Information is transferred to a third party.
  5. Correction: You have the right to correct any inaccuracies in the Information we hold about you.
  6. Restriction: In certain circumstances, you have the right to request that we stop processing your Information, except for storage purposes.

We respect your rights and are committed to addressing any concerns you may have regarding your Information. For any queries or to exercise your rights, please contact us at smoregames.com/contact.

California Privacy Rights

This Addendum is specifically intended for California residents covered by the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, known as the CCPA, including any future amendments or replacements. The terms outlined here pertain to the collection and disclosure of Personal Information as defined by the CCPA, which includes information that identifies, relates to, describes, can be associated with, or reasonably linked to a particular consumer or household, except for certain excluded categories.

Regarding the collection and disclosure of Personal Information over the past 12 months through your usage of the Games, the following categories of data may have been collected from or about you:

  1. Identifiers: This includes details such as name, email address, IP address, device identifiers, and advertising ID. Such information is gathered directly from you or your device. If you registered through third-party accounts like Apple, Facebook, or Google, we might have also collected your third-party ID, name, and avatar from those services.
  2. Internet or electronic network activity information: This category involves data related to your interactions with in-game features, events, and advertising shown within our Games. Such information is collected through selected third-party analytics providers and advertising partners.
  3. Geolocation data: We may have collected city-level location data directly from you or your device, as well as from third-party services if you registered through them.
  4. Commercial information: This includes records of products or services purchased, obtained, or considered, as well as your Apple ID number for Apple users, postcode and state for Google users, and user ID. This data is collected directly from you or your device and through our payment processors.

In the preceding twelve months, we have obtained Personal Information from the following sources:

  1. Directly from you or your devices.
  2. From Advertising Networks and other advertising partners.
  3. Through Analytics Providers.
  4. From Social Networks, within the limits of your permission and to the extent this applies to you.

The collection of Personal Information serves the following purposes:

  1. Operating and administering the Games.
  2. Improving the Games.
  3. Communicating with you.
  4. Serving relevant advertising.
  5. Ensuring security and verification, including fraud prevention and detection.
  6. Addressing technical issues and bugs.

For more details on how each type of Personal Information is utilized, please refer to the “How We Use Your Personal Information” section in the main portion of the Privacy Policy.

We may disclose Personal Information to the following entities:

  1. Our affiliate companies within our corporate group, who process such information to operate the Games.
  2. Marketing and advertising partners who use your information to deliver ads within the Games and on other platforms.
  3. Other service providers acting on our behalf, who are contractually bound to use Personal Information solely for the purpose of providing services to us.
  4. Regulators, judicial authorities, and law enforcement agencies.
  5. Entities that acquire all or a substantial portion of our business.

For further insights into the disclosure of Personal Information, please review the “Who we share Your Personal Information With” section in the main portion of the Privacy Policy.

Sales of Personal Information / Right to Opt-Out

Over the preceding year, we have utilized third-party advertising and tracking technologies within our Games to gather information related to you, your device(s), and your interactions with our Games. This data is shared with selected third parties, particularly advertising partners, who leverage it to tailor online advertisements for you.

You retain the option to exercise control and opt out of the use of these technologies at any time through the in-app settings.

Your Rights under the CCPA

The California Consumer Privacy Act (CCPA) affords certain legal rights to California residents. While these rights are not absolute and may have specific exemptions if you are a California resident and the CCPA does not recognize any applicable exemption concerning your personal information, you hold the right to:

  1. Request verifiable information covering the past 12 months, including:
    • The categories of Personal Information collected, sold, or disclosed about you.
    • The sources from which your Personal Information was collected.
    • The purpose behind the collection or sale of your Personal Information.
    • The categories of third parties to whom we disclosed your Personal Information, along with the specific categories of Personal Information disclosed (if applicable), and the purpose for such disclosure.
    • The specific pieces of Personal Information collected about you.
  2. Submit a verifiable request for the deletion of your Personal Information that we collected from you.
  3. Be free from any unlawful discrimination when exercising your rights. This includes the assurance that we will not provide a different level or quality of services or deny goods or services to you based on your decision to exercise your CCPA rights, subject to certain legal limitations.

We strive to fulfill all verified requests in accordance with the CCPA within 45 days. If necessary, extensions for an additional 45 days will be communicated, along with a clear explanation for any delays.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective, and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us at https://smoregames.com/contact