Privacy Policy - Smore Games

Effective date: October 2, 2026

This Privacy Policy explains how Smore Games, LLC (“Smore Games”, “we”, “us”, or “our”) collects, uses, discloses, stores, and otherwise processes information when you use our mobile games, applications, websites, customer support, and related services that link to this Privacy Policy (collectively, the “Services”).

This Privacy Policy also explains choices and privacy rights that may be available to you. Where applicable law requires us to obtain consent for a particular use of information, we will request that consent separately. Simply using the Services does not replace any consent that applicable law requires us to obtain.

Some Services may have a supplemental privacy notice. If a supplemental notice conflicts with this Privacy Policy, the supplemental notice controls for the applicable Service and processing activity.

1. Information We Collect

The information we collect depends on the Service you use, the features you interact with, your device and platform, your privacy choices, and the laws that apply to you.

Information You Provide to Us

Contact and support information: such as your name, email address, support request, screenshots, device or player information, and other information you choose to send us.
Account and profile information: where a Service offers an account or profile, such as a username, display name, profile image, account identifier, or sign-in information received from a platform or sign-in provider.
User Content: information you submit through interactive, social, chat, community, or other user-content features where offered.
Survey, promotion, and communication information: information you choose to provide when participating in a survey, event, promotion, or other optional activity.

Information Collected Automatically

Device and technical information: device type and model, operating system and version, app version, language, time zone, carrier, browser information, screen or device characteristics, IP address, and similar technical information.
Identifiers: app-instance identifiers, player or user identifiers, vendor identifiers, advertising identifiers such as IDFA or AAID where available and permitted, and similar identifiers.
Gameplay and usage information: game progress, levels, session information, feature interactions, events, purchases or purchase status, ad impressions and interactions, clicks, gameplay actions, and other information about how you use the Services.
Approximate location: general location such as country, region, or city inferred from IP address or similar information. We do not intentionally collect precise GPS location unless a particular Service clearly tells you otherwise and, where required, asks for permission.
Diagnostics and performance: crash reports, error logs, performance data, installation information, and information used to diagnose technical problems.
Advertising and attribution information: information about ads presented to you, whether you viewed or interacted with an ad, attribution information relating to installs or campaigns, and information used to measure ad performance and prevent advertising fraud.
Cookies and similar technologies: our website and some Services may use cookies, SDKs, pixels, local storage, APIs, tags, and similar technologies to operate the Services, remember settings, measure use, prevent fraud, and support analytics and advertising.

Information We Receive from Other Sources

App stores and platform providers: such as Apple, Google, or Amazon, which may provide purchase confirmations, platform identifiers, age-range or age-assurance signals, country or storefront information, or other platform data depending on the features you use and your settings.
Advertising, analytics, and attribution partners: campaign information, attribution results, fraud signals, device or advertising information, and aggregated or pseudonymous measurement information.
Sign-in or social providers: if you choose to connect a supported third-party account, we may receive information permitted by your settings and the provider’s rules.

Sensitive Information

We do not intentionally request sensitive personal information such as government identification numbers, precise geolocation, health information, biometric identifiers used for identification, racial or ethnic origin, religious beliefs, or similar sensitive information. Please do not send sensitive information to customer support unless it is necessary to resolve your request. If a particular Service needs sensitive information, we will provide appropriate notice and obtain consent where required.

2. How We Use Information

We may use information for the following purposes:

To provide, operate, maintain, and support the Services.
To save or synchronize game progress and provide requested features.
To process and verify transactions, subscriptions, entitlements, and purchases.
To respond to support requests and communicate with you about the Services.
To personalize gameplay, content, offers, or experiences where permitted.
To provide contextual advertising and, where permitted and subject to required consent or opt-out rights, personalized or targeted advertising.
To measure advertising, attribute installs or events to campaigns, perform analytics, and understand how the Services are used.
To debug, test, maintain, improve, and develop the Services.
To detect, investigate, and prevent fraud, abuse, cheating, security incidents, and violations of our Terms.
To comply with legal obligations, respond to lawful requests, enforce agreements, and protect the rights, property, and safety of Smore Games, our users, and others.
To support corporate transactions such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.

3. Legal Bases for Processing in the EEA, UK, and Similar Jurisdictions

Where the GDPR, UK GDPR, or a similar law applies, our legal basis depends on the information and purpose:

Contract: where processing is necessary to provide a Service you request or perform our agreement with you.
Consent: where we ask for permission, including for certain advertising, tracking, cookies, or similar technologies where consent is required. You may withdraw consent at any time, without affecting processing that occurred before withdrawal.
Legitimate interests: where necessary for interests such as operating and improving the Services, securing the Services, preventing fraud, understanding use, providing customer support, or measuring performance, provided those interests are not overridden by your rights and interests.
Legal obligations: where processing is necessary to comply with law, regulation, legal process, tax, accounting, or other legal requirements.
Vital interests or public-interest grounds: in limited circumstances where applicable law recognizes those bases.

For personalized or targeted advertising in jurisdictions that require consent, we rely on consent rather than treating acceptance of this Privacy Policy as consent.

4. How We Disclose Information

We may disclose information to the following categories of recipients:

Service providers: companies that provide hosting, cloud infrastructure, analytics, customer support, fraud prevention, attribution, communications, development tools, or other services on our behalf.
Advertising and monetization partners: advertising networks, mediation providers, demand partners, and related advertising companies that may receive or collect device, identifier, usage, approximate-location, and ad-interaction information to deliver, measure, secure, or personalize advertising where permitted.
Analytics and attribution partners: providers that help us understand Service usage, measure marketing campaigns, attribute installs or events, and detect fraud.
App stores, platform providers, and payment providers: such as Apple, Google, and Amazon, which process purchases and operate the platforms through which Services are distributed.
Other users or the public: when you choose to make information public or use social, leaderboard, profile, chat, or community features.
Professional advisers and legal authorities: lawyers, auditors, regulators, courts, law enforcement, and other parties where disclosure is reasonably necessary to comply with law, protect rights or safety, investigate wrongdoing, or enforce agreements.
Corporate transaction recipients: a buyer, investor, lender, successor, or other party involved in an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business.

Our current and service-specific technology providers are described on our Third-Party Partners page. Not every partner is used in every Service, region, version, or platform.

5. Advertising, Analytics, and “Sale” or “Sharing” Under U.S. Privacy Laws

Some Services are supported by advertising. Advertising partners and SDKs may collect or receive information such as advertising identifiers, IP address, device information, approximate location, app interactions, ad impressions, clicks, and conversion events.

We do not sell personal information for money in the ordinary meaning of the word “sell.” However, some U.S. privacy laws define “sale,” “sharing,” or targeted advertising broadly. Allowing advertising partners to collect or receive identifiers and activity information for personalized or cross-context behavioral advertising may be considered a sale or sharing under those laws.

Where applicable, you may opt out of targeted or personalized advertising or the sale/sharing of personal information by:

Using privacy, consent, or “Privacy Choices” controls made available within the applicable Service.
Adjusting operating-system privacy or advertising settings, such as Apple’s tracking settings or Android advertising/privacy controls.
Using controls provided within an advertisement or by an advertising partner where available.
Contacting us through smoregames.com/contact if you cannot access an applicable in-Service request method.

Opting out of personalized advertising does not necessarily remove advertisements. You may continue to receive contextual or non-personalized ads.

Where applicable law requires us to recognize a legally valid browser-based opt-out preference signal, such as Global Privacy Control, for browser-based collection on our website, we will process that signal as required by law. Traditional “Do Not Track” browser signals are not standardized and may not be treated as an opt-out request unless required by applicable law.

6. Cookies and Similar Technologies

Our website and Services may use cookies, SDKs, pixels, tags, local storage, APIs, and similar technologies. These technologies may be used to:

Operate and secure the Services.
Remember settings and preferences.
Measure traffic and usage.
Diagnose crashes and technical problems.
Attribute installs and measure campaigns.
Deliver and measure advertising and, where permitted, personalize ads.

You can control some technologies through browser settings, device settings, consent tools, or in-Service privacy settings. Disabling technologies that are strictly necessary for a Service may affect functionality.

7. Your Choices

Advertising choices: use available in-Service privacy controls and your device’s advertising or tracking settings.
Push notifications: turn notifications off through your device settings.
App permissions: manage permissions through your operating-system settings.
Account or data deletion: visit smoregames.com/request-data-deletion or use an in-app deletion feature where available.
Consent withdrawal: where we rely on consent, use the applicable consent/privacy settings or contact us to withdraw that consent.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining security and fraud-prevention records, complying with legal obligations, resolving disputes, and enforcing agreements.

Consistent with our general retention practices, we may retain game, device, support, and usage information while you use the applicable Service and generally for up to three years after your last interaction with the Service, unless a shorter or longer period is appropriate for the particular information or required or permitted by law. Transaction, tax, accounting, fraud-prevention, ban-enforcement, legal-claim, privacy-request, and security records may be kept longer where reasonably necessary.

When information is no longer needed, we may delete, de-identify, or anonymize it. Information stored in backups may remain until the backup is overwritten or deleted under our normal backup procedures. We may retain aggregated or anonymized information that can no longer reasonably identify you.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

Smore Games is based in the United States, and we and our service providers may process information in the United States and other countries. Those countries may have privacy laws that differ from the laws where you live.

Where required for transfers of personal data from the EEA, UK, or Switzerland, we use legally recognized transfer mechanisms as appropriate, which may include adequacy decisions, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement or UK Addendum, or other lawful safeguards. Transfers to U.S. organizations participating in an applicable data privacy framework may also rely on that framework where legally available and appropriate.

11. Children’s Privacy and Age-Appropriate Services

Unless otherwise expressly stated for a particular Service, our Services are intended for a general audience and are not directed to or intended for children under 16. For Services governed only by this general Privacy Policy, we do not knowingly allow children under 16 to use the Service or knowingly collect personal information from them.

We may use age-range or age-assurance information made available by an app store, operating system, platform provider, or an age-assurance process to apply age-appropriate protections. If we receive information indicating that a user is below an applicable age threshold, we may restrict access, limit features or data collection, disable personalized advertising, avoid initializing certain advertising technologies, or take other protective steps.

If we learn that we collected personal information from a child in a manner not permitted by applicable law, we will take reasonable steps to delete or otherwise handle the information as required by law.

If you are a parent or legal guardian and believe a child has provided personal information to us contrary to this Privacy Policy, please contact us through smoregames.com/contact.

12. Privacy Rights for Residents of the EEA, UK, and Switzerland

If applicable law provides these rights, you may have the right to:

Access personal data we process about you and receive information about the processing.
Correct inaccurate or incomplete personal data.
Request deletion of personal data in certain circumstances.
Restrict processing in certain circumstances.
Object to processing based on legitimate interests, including certain direct marketing or profiling activities.
Receive certain personal data in a structured, commonly used, machine-readable format and, where applicable, request portability to another provider.
Withdraw consent at any time where processing is based on consent.
Lodge a complaint with the data-protection authority in the country where you live or work, or where you believe a violation occurred.

These rights are not absolute and may be limited by applicable exceptions. To exercise a right, contact us using the methods in the “Contact Us” section. We may need to verify your request before acting on it.

13. Privacy Rights for Residents of U.S. States

Residents of U.S. states with comprehensive consumer privacy laws may have additional rights, subject to whether the applicable law applies to Smore Games and to the particular processing. Depending on your state, these rights may include:

The right to know, confirm, and access personal information we process about you.
The right to request deletion of certain personal information.
The right to correct inaccurate personal information.
The right to data portability.
The right to opt out of the sale of personal information, the sharing of personal information for cross-context behavioral advertising, or processing for targeted advertising.
The right to opt out of certain profiling in furtherance of decisions that produce legal or similarly significant effects. We do not currently use personal information to make decisions that produce legal or similarly significant effects about users.
Where applicable, the right to limit certain uses or disclosures of sensitive personal information. We do not intentionally use sensitive personal information to infer characteristics about users.
The right not to receive unlawful discriminatory treatment for exercising privacy rights.
In some states, the right to appeal our decision on a privacy request.

To submit a privacy request, use our data-deletion page for deletion requests or contact us through smoregames.com/contact for other requests. If your state provides an appeal right and we deny your request, you may appeal by replying to our decision or submitting a new request identifying it as an appeal.

We may need to verify your identity before completing certain requests. Where applicable law permits an authorized agent to submit a request for you, we may request proof that the agent is authorized to act on your behalf and may still need to verify your identity directly.

Additional California Disclosures

For purposes of the California Consumer Privacy Act, as amended (“CCPA”), the categories of personal information we may have collected in the preceding 12 months include:

Identifiers: such as IP address, device identifiers, advertising identifiers, player/user identifiers, name or email where provided.
Commercial information: such as records of in-app purchases, subscriptions, or entitlements.
Internet or other electronic network activity: gameplay, app interaction, ad interaction, crash, diagnostic, and usage information.
Geolocation information: approximate location such as country, region, or city derived from IP address.
Inferences: limited inferences derived from activity information, such as likely interests used for advertising or Service personalization where permitted.

We collect these categories from you, your devices, app stores and platform providers, advertising and attribution partners, analytics providers, and other sources described in this Privacy Policy. We use and disclose them for the business and commercial purposes described in Sections 2 through 5.

We do not sell personal information for money. As explained above, disclosures to advertising partners for interest-based advertising may be considered “selling” or “sharing” under the CCPA. Depending on the technologies enabled in a Service, the categories that may be sold or shared for this purpose can include identifiers, internet/network activity, approximate geolocation, commercial information, and related inferences. The recipients are advertising and monetization partners.

For Services governed only by this general Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16.

14. Other Regional Rights

Privacy laws in other countries and regions, including Brazil and other jurisdictions, may provide rights similar to those described above, such as access, correction, deletion, portability, information about disclosures, objection, consent withdrawal, or the right to complain to a regulator. Where applicable, we will honor those rights as required by law.

15. Third-Party Services

The Services may contain links to or integrations with third-party services. Those third parties have their own privacy practices, and this Privacy Policy does not govern information they collect independently of Smore Games.

For information about advertising, analytics, attribution, cloud, and platform providers we may use, see our Third-Party Partners page.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Services, our data practices, technology, or applicable law. We will post the updated policy with a revised effective date.

If a change is material, we may provide additional notice through the Services, our website, or by email where appropriate and available. Where applicable law requires consent to a change in processing, we will request that consent.

17. Contact Us

Smore Games, LLC is responsible for the personal information described in this Privacy Policy unless a supplemental notice states otherwise.

If you have questions, want to exercise privacy rights, or have a privacy complaint, please contact us at https://smoregames.com/contact.

For deletion requests, you may also use https://smoregames.com/request-data-deletion.